AInxiety.
The quiet dread of building, leading, and surviving in tech right now.
A field guide for the rest of us.
This is for you —
If you feel like the ground beneath your professional life is shifting faster than you can find your footing.
If you're exhausted by the relentless hype cycle and just want honest conversations about what this means for our careers.
If you've stared at a blinking cursor, wondering if the skill you spent a decade honing is about to become obsolete.
If you're a leader expected to have all the answers about AI strategy, but privately, you're just as confused as your team.
If you're tired of the toxic positivity on LinkedIn and crave a quiet space to process the reality of our industry's transformation.
If you've noticed the unspoken anxiety in meetings, the forced smiles when executives talk about "efficiencies."
If you find yourself questioning the value of your work in a world where machines can generate "good enough" in seconds.
If you're torn between the necessity of adapting and the desire to hold onto the craft you love.
If you're looking for survival tactics that don't involve burning yourself out or selling your soul to the algorithm.
If you suspect that the most important skills in the coming decade won't be technical, but deeply, fundamentally human.
If you need permission to feel overwhelmed, to say "I don't know," and to grieve the tech industry we used to have.
If you want to build a career resilient to technological shockwaves, rooted in substance rather than superficial trends.
If you're searching for a community of peers who are navigating this transition with clear eyes and honest hearts.
If you believe there is still a place for quiet excellence, deep thought, and deliberate creation in a noisy, automated world.
Then I'm writing this for you.
I'm Tyler. Fifteen years in advertising technology has given me a front-row seat to the collision of human creativity and algorithmic scale.
I've built teams, launched products, and navigated the quiet dread that comes when the tools we create start dictating the terms of our existence. This isn't a space for doom-scrolling or blind techno-optimism. It's a field guide for finding clarity, purpose, and survival tactics in the noise.
The first essays are coming soon.
Here are a few ways to know when they land.
By email
Get a quiet note when a new essay is up. No spam, no growth hacks.
On LinkedIn
I'll often tease essays as posts there, amidst the professional noise.